This year OnlineBazaar.pk event Online Shopping Festival is going bigger. Promotions
to hit national networks and there seems to be a frenzy of online purchase activity
with discounts of up to 70%, perceive cross fashion brands ranging from Asim Jofa,
Sana Safinaz, Shaiq Textile to Garment & Kurti
The sale, which is being compared by some customers to the Black Friday sale introduced
this year in Pakistan, is being viewed as OB's effort to extend its lead over rivals.
"We intentionally didn't become part of Black Friday sales like other e-tailers,
as we believe in our local market and would work continuously to create local shopping
festive events. E-commerce industry of Pakistan is gearing up for the beginning
of the local holiday shopping season, and all major outlets are out to attract customers.
As a premium online fashion portal of Pakistan we want to ensure our brand is differentiated
online and our lead is cemented over our competitors with aggressive discounting
during this festival on offer at OnlineBazaar.pk", said Aamir Dawra.